Terms of service
Effective August 1, 2026. Last updated September 29, 2026 (version 2026-09-29).
These are the terms for using Goboblo. We wrote them so you can read them yourself, without a lawyer. Every rule comes with its reason, right next to it. Wondering about something? Write to us — we answer.
1. What Goboblo is
Goboblo is a system for restaurants: table reservations, digital stamp cards and memberships, a QR menu, Order & pickup, gift cards, experiences and your own website. The service is run by Strumpbudet (Swedish company reg. 880519-5115), Vestagatan 5, 416 48 Gothenburg, Sweden. Reach us at help@goboblo.com.
2. Account, subscriptions and how to cancel
You start free: reservations are free up to 25 a month per location, the stamp card until 150 guests use it, and the website is free on an address with us (your-restaurant.goboblo.site). Paid plans are bought per location and current prices are always on the pricing page — if numbers ever differ, that page wins.
Subscriptions have no lock-in. You cancel whenever you like under Services in the app, and the cancellation takes effect at the end of the period you already paid for. We do not refund started periods — and we never charge for time after you cancel. There is one exception, and it is in the next section.
3. Domain purchases — the exception to "no lock-in"
If you buy a domain through us, we pay the full year's domain fee up front, and the first month of the Website plan is free on top. That is why the Website plan runs for two months when we buy the domain for you. After those two months you cancel as usual. You approve this in the app before the purchase is made — we never buy a domain without your yes first.
The domain is yours, not ours. It is registered in your name. If you cancel, you take the domain to any provider you like, and we help with the move. While you are a customer we handle renewals and the technical side; when the plan ends, we stop paying the renewals and you renew the domain with your new provider.
4. Payments and fees
Subscriptions are billed monthly through our payment partner Stripe. Variable fees (text messages, gift cards, experiences, add-ons) are listed on the pricing page and added to the monthly invoice or taken per transaction. Card fees for your guests' payments are taken by Stripe in your own Stripe account — that money never passes through us. Text messages are not available for locations in the United States (section 12).
Prices on the pricing page exclude taxes (sales tax in the United States, VAT in Europe). Where we have to charge a tax, it is added at checkout and shown on the invoice.
You are the seller to your guest. When a guest pays for an order, a gift card or an experience, your restaurant is selling and receiving the money. Goboblo is the technical platform. Receipts, sales tax or VAT, and bookkeeping are therefore your responsibility as the seller — we give you the records.
5. Guest data and privacy
Your guest data is yours. You decide over the information about your guests and you are the data controller for it. Goboblo processes the data only on your behalf and only to deliver the service — we never sell guest data and never use it for our own marketing.
Our Data Processing Addendum (DPA) is part of these terms. It sets out how we process personal data for you: only on your instructions, kept confidential and secure, deleted when you leave. You do not need to sign anything extra — it applies as soon as these terms do.
To run the service we use a small number of subprocessors. The main ones are Stripe (payments), Resend (email), 46elks (text messages — not available for locations in the United States; guests there get email instead), Supabase (database and login), Vercel and Railway (hosting), Inngest (scheduled jobs such as reminders), and Anthropic and OpenAI (the AI features). The full list, with what each one does, is in the DPA. Our database is in Stockholm, Sweden (EU), and our servers run in Amsterdam, the Netherlands (EU). When data leaves the EU/EEA or the UK, it is protected as our privacy policy describes. Guests can unsubscribe from messages with a one-click link in every marketing email, and request deletion through you as the restaurant.
6. Your responsibility
What you show guests — menu, prices, allergens, opening hours, offers — has to be right. You are also responsible for your business following the laws that apply to it, such as cash register and food information rules. We build the service so it is easy to do things right, but the responsibility for your business is yours.
7. Our responsibility
We run Goboblo with the goal that the service is always up, and you can follow operations on our status page. But no service is flawless: if Goboblo is down, we do not compensate lost sales or other indirect losses. Our total liability is limited to what you have paid us in the last twelve months. That cap is what lets us keep prices low for everyone.
8. Who owns what
Your photos, texts and brand are yours. We may show them in the service — that is what it is for. Texts and images the AI creates from your material belong to you. On the website's free tier, the "Powered by Goboblo" line in the footer is part of the deal; it goes away with the Website plan. Goboblo's brand, code and design are ours.
9. When you leave
If you cancel, you take what is yours with you: guest data can be exported, you move the domain (section 3), and paid time runs out before anything is switched off. To close your account, write to help@goboblo.com. Published websites are unpublished when the plan or free account ends. We can suspend an account for non-payment or misuse of the service — but never without contacting you first.
10. Changes to these terms
If we change something material in these terms, we email you at least 30 days before it takes effect, so you have time to decide. If you keep using the service after that, the new terms apply. Small clarifications that do not affect you can be made directly — everything shows in the change log below.
11. Law and disputes
Swedish law governs this agreement, and disputes are settled by Swedish courts. We do not think it will come to that — write to us first, and we will sort it out like people.
This choice of law and courts does not take away protection that mandatory law gives you where your business is. Nothing in these terms limits rights you have under law that cannot be waived.
12. If your location is in the United States
This section applies to locations in the United States, on top of sections 1–11. If this section and another section say different things about a US location, this section wins.
Agreeing to these terms
By creating an account, starting a free plan or starting a paid plan, you agree to these terms. If you do this for a business, you confirm that you are allowed to agree on its behalf. When you accept the terms in the app, we keep a record of the date and time and of the version you accepted (the version is shown at the top of this page). When you start a paid plan in the checkout, it also asks you to check a box to agree to these terms and our privacy policy.
Free month, automatic renewal and canceling
The free plan needs no card and never turns into a paid plan by itself. Paid plans start with the first month free where the pricing page says so. When you start a paid plan, we save your card. The first charge comes 30 days after you start, unless you cancel before then. After that, the plan renews automatically every month and we charge the card on file each month until you cancel. The stamp card plan is free until 150 guests use it; we save your card when you start it, and after that the monthly step shown on the pricing page is charged to that card.
You can cancel at any time, online, in your account: go to Services in the app. Canceling stops all future charges. The plan runs until the end of the period you have already paid for, or until the end of the free month. We do not refund started periods. A Website plan with a domain bought through us runs for two months first (section 3).
Where the pricing page says a price is locked, your monthly price stays the same for as long as you're a customer on that plan. Locations in the United States are billed in US dollars.
Taxes
Our prices exclude sales tax, use tax and similar taxes. If we are required to collect such a tax, we add it at checkout and show it on the invoice. Where we do not collect it, you are responsible for any sales, use or similar tax that applies to what you buy from us.
Warranty disclaimer and limitation of liability
In plain words: we work hard to keep Goboblo up and correct, but we cannot promise that it never fails, and our liability is capped as in section 7. The legal wording follows.
TO THE FULLEST EXTENT PERMITTED BY LAW, GOBOBLO IS PROVIDED "AS IS" AND "AS AVAILABLE". WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE AT ALL TIMES.
TO THE FULLEST EXTENT PERMITTED BY LAW, STRUMPBUDET (GOBOBLO) WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST SALES, LOST REVENUE OR LOST DATA, EVEN IF WE WERE TOLD THEY WERE POSSIBLE. OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE IS LIMITED TO THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT THAT GAVE RISE TO THE CLAIM (THE CAP IN SECTION 7).
Some states do not allow certain warranties to be excluded or certain damages to be limited, so parts of this may not apply to you. Nothing in these terms limits rights you have under law that cannot be waived.
Marketing emails you send through Goboblo
The automatic emails (the "we miss you" email and the birthday email) are sent in your location's name, and you turn them on. You are the sender under laws such as the CAN-SPAM Act: you are responsible for what the emails say and offer, and for your guests having agreed to get them. Goboblo sends them only to guests who have said yes to marketing, puts a one-click unsubscribe link in every one, and stops sending to a guest who unsubscribes. Each email must show a valid postal address for your business. Goboblo puts your location's postal address from your settings in the footer of these emails, so keep that address correct and complete.
Text messages
Text messages are not available for locations in the United States. Your guests get reservation confirmations and reminders by email instead. Before we turn on text messages in the United States, we will publish separate terms for them, and you will need the consent the law requires (for example under the Telephone Consumer Protection Act) before any text is sent to a guest.
Your privacy notice to your guests
You are responsible for giving your guests a privacy notice for your business, for example on your website, and any notice the law requires when you collect their information. Our reservation widget tells guests that their details go to your location and links to Goboblo's privacy policy, which explains our role. It does not replace your own notice.
Goboblo as your service provider
For personal information about your guests and your staff, Goboblo is your "service provider" (and "processor") under the California Consumer Privacy Act and similar state privacy laws. That means we:
- process it only to provide Goboblo to you, as these terms and the DPA describe;
- do not sell it or share it (for cross-context behavioral advertising);
- do not keep, use or disclose it for any other purpose, or outside our direct business relationship with you;
- do not combine it with personal information we get from others or collect ourselves, except where the law allows a service provider to;
- follow your instructions, and tell you if we can no longer meet these duties.
The full commitments are in the DPA, Annex 3.
Card disputes and chargebacks
If you think a charge from us is wrong, email help@goboblo.com first, before you start a dispute with your bank. We answer quickly and refund any charge we made by mistake. Disputes about your guests' payments (deposits, gift cards, orders) are handled in your own Stripe account, between you, your guest and Stripe.
Change log
- 2026-09-29 — New section 12 for locations in the United States (agreeing to the terms, free month and automatic renewal, taxes, warranty disclaimer, marketing emails, text messages, privacy notice, service provider duties, chargebacks). New Data Processing Addendum, made part of the terms in section 5; full list of subprocessors; where our database and servers are. Section 4: taxes, and wording for the United States. Section 11: mandatory law is not affected. Clarified that the one-click unsubscribe link is in every marketing email and that you cancel under Services in the app. Existing customers get these changes by email, and they apply to them 30 days after that email (section 10).
- 2026-08-01 — First version.